Online Store Tokobagus.com Changed Name Into OLX.co.id

Tokobagus.com Surprisingly Change Their Name Into OLX.Co.id

There are something different when you tried accessing the online buying and selling websites, Tokobagus.com. After typing the URL address, a notification appears on the screen stating that the name of biggest e-commerce site in Indonesia Tokobagus.com will be changed into OLX Indonesia and it's address will also change at www.olx.co.id.

A surprising maneuver made by the business company Tokobagus has officially announced that the website changed its name becoming OLX starting Tuesday, twentieth May 2014. In an official statement, OLX explained that this change only occurs in the new name and URL. Trading activities and advertising can still be done as usual.

"This change will only occurs to the website name, which Tokobagus.com be OLX, including a new logo and URL we specially introduce to you. While all other aspects, which have been enjoyed by millions of Indonesian society today, will remain the same and unchanged," wrote the e-commerce company in press release received lately this morning.

Just a short review, OLX itself is a global e-commerce brand owned by Naspers. The company has invested in Tokobagus since 2010. Thanks to it's aggressive advertising method on the internet, the commercial site literally achieved success on commercial and brand recognizing by Indonesian netters. Now it is considered as one of the biggest online shopping website and every single user can be their own seller plus being buyer to another seller.

OLX Group is now already present in 106 countries. The websites of e-commerce was already available in more than 40 languages. OLX Group was founded in 2006 by Fabrice Grinda and Alec Oxenford. Since they were first established, the company is headquartered in Buenos Aires, Argentina. However, after the expansion, OLX moved its base of operations in New York, USA, in effort to chasing another success story of Information Technology company as the other competitors.

In 2010, Naspers entered as a strategic investor in OLX, reportedly through an investment of 20 to 40 million U.S. dollars. With this large amount of capital, they hope to be spreading all around the world and become the biggest e-commerce company in the world.

Naspers is a large media group based in South Africa. Expansion into Indonesia made ​​in 2010 when investing in Tokobagus, and also Multiply that now has stopped operating.

When investing in a group OLX, Naspers said it would acquire or establish an internet community in the country, before plunging into e-commerce, communications, and content.

Since it was hard to compete in Indonesian e-commerce market, where there are some large company operating various website with online-store concept, such as Berniaga, Lazada, Rakuten, and the minor companies like Kaskus with their unique militant users and followers, OLX Indonesia need to be more aggressive than their rival to promote the new name, logo, and URL.

We will no longer see the cute and funny advertisement on Indonesian television saying "Jual aja di Tokobagus.Com", instead of the new ads which promoting the changing concept of their e-commerce website. Well, I hope they will be able to maintain their success formula in making online trading in Indonesia become easier.